Several aspects contribute to a website’s ranking on search engines. These include choosing the right Australian domain host, web hosting, type of hosting, speed, etc. Therefore, to rank on search engines, you need to work with these factors.
Downtime occurs when your website is frequently inaccessible to your audience, affecting its speed. This compromises your website’s SEO efforts, resulting in a lower ranking.
In this article, we will discuss the five best ways to avoid website downtime and achieve higher rankings.
5 Ways To Avoid Website Downtime for Higher Rankings
1. Choose A Reliable Web Hosting Provider
The web hosting provider you pick for your website influences its availability. Therefore, you avoid site downtime; there are certain aspects you need to keep in mind when choosing a web hosting provider-
● Uptime Guarantee
The percentage of uptime tells how available your website shall be for your audience. So, whenever your web hosting provider promises you 99.9% uptime, it tells you that you will face downtime up to 0.1%. This translates to around 43-49 minutes of downtime in a month. Always choose a web host that delivers a high percentage of uptime, like 99.9%.
● Speed
A slow-loading website can frustrate your audience. So, choose a web host that focuses on speedier servers and diversified data centres. Higher speed equals lower website downtime.
● Security
One of the biggest causes of site downtime is cyber attacks. Therefore, choose a web hosting provider that prioritises security and offers feature-rich security elements in its plans. These include SSL certifications, malware scanning, and more.
2. 24/7 Support
You need 100% downtime support from the provider. Therefore, go for a web hosting provider that offers multi-channel support, which is provided 24/7 and 365 days.
3. Use Website Downtime Checker Tools
Website downtime checker tools are very handy for avoiding site downtime, especially if you are an eCommerce site. You can’t track your downtime every second manually. Therefore, using website downtime checkers ensures healthy uptime.
They monitor your website’s uptime and tell you when your website faces downtime. Some really good website downtime checkers track your website every 60 seconds to ensure its availability.
4. 503 Page Errors
Whenever you make use of 503 Error on your website, it tells Google bots that your website is temporarily unavailable. Therefore, you get some grace time to rectify any issue you have that is causing your website to face website downtime.
5. Resubmit Your Sitemaps
Sitemaps are basically files, typically in XML or HTML format, that offer a roadmap of your website content to search engines for easy, efficient navigation. They are the list of important pages, posts and content that ensures that the crawler discovers and indexes your page effectively.
So, whenever you face downtime and once you are backed up, conduct your SEO audit and submit sitemaps to Google. This will ensure your website is re-indexed with the help of your Google Seach Console.
Conclusion
Web downtime can not only affect your website availability but also severely affect your ranking. So, use these 5 simple tips to ensure your website is always available. This includes choosing the right website host, using a website downtime checker for website uptime monitoring, using the right page errors, etc. So, make use of these simple tips to avoid site downtime.
